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Citadel, a doctor Fortress Surgeon Digital Marketing advertising company, announces an expanded search engine optimization solution for cosmetic surgeons, focusing on on-line exposure, patient interaction, and technique development. Lauren's focus on ROI and interest for finding the critical details that transform projects from great to fantastic consist of creating a grand range multivariate examination structure making use of fractional factorial analysis for understanding ROI potential in electronic media throughout Pfizer Rx brand names within the Pfizer for Living portfolio, and establishing a projection approach for anticipating ROI before media investment.

A 25-year expert in the health care marketing and advertising space, Tracey began her career as a firm account individual for an array of pharma brand names and later headed the marketing initiative to introduce a first-of-its kind portal in the eyewear and eyecare area.

He leads a group of media approach, media preparation, media acquiring and media implementation specialists that collaboratively make certain that project objectives are attained in order to make the most of involvements and ROI. Lauren's occupation in digital and media started in the 90's, equally as digital ended up being a sensible advertising network.

While at Underscore, she invested three years educating Search Engine Advertising at the WSE University in Krakow. Among her faves memories of operating at Underscore was years earlier, when they found out how to map Nielsen information to Yahoo's target market base and verify out ROI from electronic media to retail purchase.