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Citadel, a Fortress Surgeon Digital Marketing electronic marketing agency, announces an expanded search engine optimization service for plastic surgeons, focusing on online visibility, person engagement, and technique development. Lauren's concentrate on ROI and enthusiasm for finding the essential details that change projects from good to excellent include establishing a grand range multivariate examination structure utilizing fractional factorial analysis for recognizing ROI potential in electronic media across Pfizer Rx brands within the Pfizer for Living profile, and creating a forecast strategy for anticipating ROI before media investment.

A 25-year professional in the health care marketing and advertising room, Tracey started her occupation as a firm account person for a variety of pharma brand names and later headed the advertising and marketing initiative to release a first-of-its kind portal in the eyewear and eyecare space.

He leads a team of media technique, media preparation, media buying and media execution professionals that collaboratively make sure that project objectives are attained in order to optimize interactions and ROI. Lauren's occupation in digital and media started in the 90's, just as electronic became a feasible advertising and marketing channel.

While at Underscore, she spent three years instructing Search Engine Marketing at the WSE University in Krakow. Among her faves memories of working at Underscore was years earlier, when they determined how to map Nielsen information to Yahoo's target market base and confirm out ROI from digital media to retail purchase.