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Fortress Surgeon Digital Marketing, a specialist electronic advertising firm, announces a broadened SEO service for plastic surgeons, concentrating on online exposure, person involvement, and practice development. Lauren's focus on ROI and enthusiasm for finding the critical information that transform campaigns from great to terrific include developing a grand range multivariate test structure making use of fractional factorial evaluation for comprehending ROI potential in electronic media across Pfizer Rx brands within the Pfizer for Living portfolio, and developing an estimate technique for anticipating ROI prior to media investment.

A 25-year expert in the medical care advertising and marketing space, Tracey began her profession as a company account person for a variety of pharma brand names and later on spearheaded the marketing initiative to introduce a first-of-its kind site in the eyewear and eyecare area.

It was these early tests that drove Underscore's concentrate on data driven programs and ROI measurement, a basic distinction in the market. She thinks Underscore is the design for just how media and advertising companies should, and will, evolve in the future.

While at Underscore, she spent three years teaching Online search engine Advertising at the WSE College in Krakow. One of her favorites memories of operating at Underscore was years back, when they found out how to map Nielsen data to Yahoo's audience base and show out ROI from electronic media to retail acquisition.