Fortress Expands SEO Provider For Plastic Surgeons

Citadel, a Fortress Surgeon Digital Marketing electronic advertising and marketing company, announces an increased SEO solution for plastic surgeons, focusing on on-line exposure, patient interaction, and practice development. Lauren's focus on ROI and passion for finding the important details that change campaigns from good to great include creating a grand scale multivariate examination framework using fractional factorial evaluation for recognizing ROI possibility in electronic media across Pfizer Rx brand names within the Pfizer for Living profile, and creating a projection method for forecasting ROI prior to media financial investment.

A 25-year professional in the medical care marketing and advertising area, Tracey began her profession as a company account person for a variety of pharma brands and later on spearheaded the advertising and marketing initiative to launch a first-of-its kind website in the eyeglasses and eyecare area.

It was these very early tests that drove Underscore's focus on information driven programs and ROI dimension, an essential differentiation in the industry. She thinks Underscore is the version for exactly how media and advertising companies should, and will, develop in the future.

While at Underscore, she invested three years educating Online search engine Advertising at the WSE College in Krakow. One of her favorites memories of operating at Underscore was years ago, when they identified how to map Nielsen data to Yahoo's target market base and confirm out ROI from digital media to retail purchase.