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Fortress Surgeon Digital Marketing, a specialist digital advertising and marketing firm, announces a broadened search engine optimization solution for cosmetic surgeons, focusing on on-line visibility, individual engagement, and method development. In her previous duty as VP of Biddable Media Daga focused on the advertising and marketing of wellness & wellness brand names through all lifecycle phases: starting from professional test recruitment projects, via the pre-launch market-shaping, launch and advertising stage, ending with license expiry and advertising and marketing sunsetting.

A 25-year professional in the medical care advertising and marketing room, Tracey began her profession as an agency account individual for a selection of pharma brand names and later on led the marketing effort to launch a first-of-its kind website in the eyewear and eyecare space.

It was these very early tests that drove Underscore's focus on data driven programs and ROI measurement, a fundamental distinction in the sector. She believes Underscore is the version for just how media and advertising companies should, and will, evolve in the future.

While at Underscore, she invested 3 years instructing Online search engine Marketing at the WSE College in Krakow. Among her faves memories of operating at Underscore was years earlier, when they figured out exactly how to map Nielsen data to Yahoo's audience base and confirm out ROI from electronic media to retail acquisition.