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Fortress Surgeon Digital Marketing, a cosmetic surgeon electronic advertising firm, reveals an increased search engine optimization solution for plastic surgeons, concentrating on on-line presence, client engagement, and method development. In her previous role as VP of Biddable Media Daga focused on the advertising of health & health brands through all lifecycle phases: starting from clinical trial recruitment projects, with the pre-launch market-shaping, launch and promotional stage, ending with license expiry and marketing sunsetting.

A 25-year expert in the healthcare advertising and marketing space, Tracey started her profession as a firm account individual for a selection of pharma brands and later led the marketing effort to release a first-of-its kind portal in the glasses and eyecare space.

It was these very early examinations that drove Underscore's focus on information driven programs and ROI measurement, a fundamental differentiation in the industry. She thinks Underscore is the model for how media and advertising and marketing firms should, and will, develop in the future.

While at Underscore, she spent 3 years instructing Online search engine Advertising and marketing at the WSE University in Krakow. One of her faves memories of operating at Underscore was years back, when they found out exactly how to map Nielsen information to Yahoo's target market base and show out ROI from digital media to retail acquisition.