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Citadel, a cosmetic Fortress Surgeon Digital Marketing digital advertising and marketing company, introduces a broadened search engine optimization solution for plastic surgeons, concentrating on on-line presence, person engagement, and technique growth. In her previous duty as VP of Biddable Media Daga concentrated on the advertising and marketing of health & health brand names with all lifecycle stages: starting from professional test recruitment projects, via the pre-launch market-shaping, launch and promotional stage, finishing with patent expiry and advertising sunsetting.
One of the things Martin delights in most about his function is the opportunity to research and recognize the nuances of both recognized and brand-new markets, and through expanding his understanding of them seek the Holy Grail of product-market fit.
It was these very early examinations that drove Underscore's focus on data driven programs and ROI measurement, an essential distinction in the market. She believes Underscore is the version for just how media and marketing agencies should, and will, evolve in the future.
While at Underscore, she spent three years teaching Internet search engine Marketing at the WSE College in Krakow. Among her favorites memories of working at Underscore was years ago, when they found out how to map Nielsen data to Yahoo's target market base and verify out ROI from digital media to retail purchase.