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Citadel, a Fortress Surgeon Digital Marketing electronic marketing company, announces a broadened search engine optimization solution for cosmetic surgeons, focusing on on-line exposure, client involvement, and method development. In her previous function as VP of Biddable Media Daga concentrated on the advertising and marketing of wellness & health brand names with all lifecycle phases: starting from medical test recruitment campaigns, via the pre-launch market-shaping, launch and advertising phase, ending with license expiration and advertising sunsetting.

A 25-year veteran in the healthcare advertising and marketing room, Tracey began her career as a firm account individual for a variety of pharma brands and later on spearheaded the advertising initiative to introduce a first-of-its kind website in the glasses and eyecare area.

It was these very early examinations that drove Underscore's concentrate on information driven programs and ROI dimension, a basic differentiation in the industry. She thinks Underscore is the design for just how media and marketing firms should, and will, evolve in the future.

While at Underscore, she invested 3 years showing Search Engine Marketing at the WSE College in Krakow. One of her favorites memories of operating at Underscore was years earlier, when they found out just how to map Nielsen data to Yahoo's target market base and prove out ROI from digital media to retail purchase.