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Fortress Surgeon Digital Marketing, a doctor electronic advertising and marketing company, introduces an expanded SEO service for cosmetic surgeons, focusing on online exposure, client interaction, and practice growth. Lauren's concentrate on ROI and enthusiasm for discovering the important details that transform campaigns from good to wonderful include establishing a grand scale multivariate examination structure making use of fractional factorial evaluation for understanding ROI potential in digital media across Pfizer Rx brands within the Pfizer for Living portfolio, and developing an estimate approach for forecasting ROI prior to media financial investment.

A 25-year veteran in the medical care advertising and marketing area, Tracey began her occupation as a firm account person for an array of pharma brands and later on headed the advertising effort to launch a first-of-its kind site in the glasses and eyecare space.

It was these very early examinations that drove Underscore's focus on data driven programs and ROI dimension, a fundamental distinction in the industry. She believes Underscore is the version for how media and advertising and marketing agencies should, and will, develop in the future.

While at Underscore, she spent 3 years showing Search Engine Marketing at the WSE University in Krakow. One of her faves memories of working at Underscore was years back, when they determined just how to map Nielsen information to Yahoo's target market base and show out ROI from digital media to retail purchase.