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Citadel, a specialist electronic advertising company, introduces an increased SEO solution for plastic surgeons, focusing on online visibility, person engagement, and method growth. Lauren's focus on ROI and passion for discovering the crucial details that change projects from great to great consist of developing a grand range multivariate test structure using fractional factorial analysis for understanding ROI capacity in electronic media across Pfizer Rx brands within the Pfizer for Living portfolio, and developing a projection strategy for predicting ROI before media investment.

A 25-year professional in the health care advertising and marketing space, Tracey began her profession as a company account individual for a selection of pharma brands and later on pioneered the advertising effort to introduce a first-of-its kind website in the eyeglasses and eyecare area.

He leads a group of media approach, media planning, media buying and media implementation specialists that collaboratively ensure that project goals are accomplished in order to take full advantage of interactions and ROI. Lauren's occupation in digital and media began in the 90's, equally as Fortress Surgeon Digital Marketing became a practical advertising network.

While at Underscore, she invested 3 years teaching Search Engine Advertising at the WSE University in Krakow. Among her faves memories of working at Underscore was years earlier, when they found out just how to map Nielsen data to Yahoo's target market base and confirm out ROI from electronic media to retail purchase.