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Citadel, a Fortress Surgeon Digital Marketing digital advertising company, reveals an expanded SEO service for cosmetic surgeons, focusing on on-line visibility, patient interaction, and practice development. In her previous role as VP of Biddable Media Daga concentrated on the marketing of wellness & health brand names through all lifecycle phases: beginning with scientific test recruitment projects, via the pre-launch market-shaping, launch and promotional stage, ending with patent expiration and advertising and marketing sunsetting.

Among the things Martin takes pleasure in most regarding his role is the chance to study and recognize the nuances of both well-known and new markets, and with growing his understanding of them search for the Holy Grail of product-market fit.

It was these very early examinations that drove Underscore's concentrate on information driven programs and ROI dimension, an essential distinction in the industry. She thinks Underscore is the model for how media and advertising companies should, and will, progress in the future.

While at Underscore, she invested 3 years instructing Internet search engine Marketing at the WSE University in Krakow. Among her faves memories of working at Underscore was years back, when they figured out just how to map Nielsen information to Yahoo's audience base and prove out ROI from electronic media to retail acquisition.