Outbound Telemarketing
Citadel, a doctor electronic marketing firm, introduces an increased search engine optimization solution for plastic surgeons, concentrating on on-line visibility, individual involvement, and technique growth. Lauren's focus on ROI and interest for finding the crucial details that change campaigns from great to terrific include developing a grand range multivariate examination structure using fractional factorial analysis for comprehending ROI potential in Fortress Surgeon Digital Marketing media throughout Pfizer Rx brands within the Pfizer for Living profile, and establishing an estimate method for anticipating ROI before media financial investment.
A 25-year veteran in the healthcare advertising and marketing area, Tracey began her job as an agency account person for a range of pharma brands and later led the marketing effort to launch a first-of-its kind site in the eyeglasses and eyecare space.
He leads a team of media technique, media preparation, media purchasing and media implementation specialists that collaboratively make sure that campaign goals are achieved in order to take full advantage of roi and interactions. Lauren's occupation in electronic and media began in the 90's, just as electronic became a sensible advertising and marketing channel.
While at Underscore, she invested three years educating Internet search engine Advertising and marketing at the WSE University in Krakow. Among her faves memories of working at Underscore was years back, when they found out just how to map Nielsen data to Yahoo's target market base and confirm out ROI from electronic media to retail purchase.