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Fortress Surgeon Digital Marketing, a cosmetic surgeon electronic advertising firm, introduces an increased search engine optimization service for cosmetic surgeons, focusing on on-line visibility, patient engagement, and technique growth. Lauren's focus on ROI and enthusiasm for locating the important details that transform campaigns from excellent to wonderful include creating a grand range multivariate examination structure using fractional factorial evaluation for understanding ROI capacity in electronic media across Pfizer Rx brand names within the Pfizer for Living portfolio, and establishing a forecast technique for forecasting ROI before media financial investment.

A 25-year veteran in the health care advertising and marketing area, Tracey began her career as a company account individual for a selection of pharma brands and later on spearheaded the marketing initiative to release a first-of-its kind portal in the glasses and eyecare area.

He leads a team of media strategy, media preparation, media purchasing and media implementation experts who collaboratively make sure that project objectives are accomplished in order to make the most of roi and engagements. Lauren's profession in digital and media began in the 90's, just as electronic ended up being a feasible advertising and marketing channel.

While at Underscore, she invested three years teaching Internet search engine Advertising and marketing at the WSE College in Krakow. Among her favorites memories of working at Underscore was years back, when they figured out just how to map Nielsen information to Yahoo's target market base and prove out ROI from digital media to retail purchase.