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Fortress Surgeon Digital Marketing, a specialist digital advertising firm, announces an increased SEO solution for cosmetic surgeons, focusing on on-line exposure, person engagement, and practice growth. Lauren's concentrate on ROI and interest for finding the critical details that transform campaigns from excellent to terrific include creating a grand range multivariate examination framework utilizing fractional factorial evaluation for comprehending ROI capacity in digital media across Pfizer Rx brand names within the Pfizer for Living profile, and creating an estimate strategy for anticipating ROI before media financial investment.

A 25-year professional in the medical care advertising and marketing area, Tracey began her career as a firm account person for a variety of pharma brands and later on spearheaded the marketing effort to release a first-of-its kind portal in the eyeglasses and eyecare area.

It was these very early examinations that drove Underscore's focus on information driven programs and ROI measurement, an essential differentiation in the sector. She believes Underscore is the version for just how media and marketing companies should, and will, advance in the future.

While at Underscore, she spent three years showing Online search engine Advertising at the WSE College in Krakow. Among her favorites memories of working at Underscore was years ago, when they figured out exactly how to map Nielsen data to Yahoo's target market base and verify out ROI from electronic media to retail purchase.