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Fortress Surgeon Digital Marketing, a doctor electronic advertising agency, announces an increased SEO solution for cosmetic surgeons, concentrating on on-line exposure, patient involvement, and method development. Lauren's focus on ROI and enthusiasm for discovering the critical details that change projects from good to great include establishing a grand scale multivariate test structure making use of fractional factorial analysis for comprehending ROI capacity in electronic media across Pfizer Rx brands within the Pfizer for Living profile, and creating an estimate technique for anticipating ROI before media investment.

A 25-year expert in the medical care marketing and advertising room, Tracey began her job as a firm account person for a selection of pharma brand names and later led the advertising initiative to launch a first-of-its kind site in the eyewear and eyecare space.

It was these very early examinations that drove Underscore's focus on data driven programs and ROI measurement, a fundamental distinction in the industry. She thinks Underscore is the version for exactly how media and marketing agencies should, and will, evolve in the future.

While at Underscore, she invested three years showing Search Engine Advertising and marketing at the WSE College in Krakow. One of her faves memories of operating at Underscore was years back, when they determined just how to map Nielsen data to Yahoo's target market base and verify out ROI from digital media to retail purchase.