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Citadel, a Fortress Surgeon Digital Marketing digital advertising and marketing firm, introduces an increased search engine optimization solution for cosmetic surgeons, focusing on on-line exposure, individual involvement, and technique development. Lauren's focus on ROI and enthusiasm for discovering the essential details that transform campaigns from good to excellent include developing a grand scale multivariate examination structure using fractional factorial evaluation for comprehending ROI possibility in electronic media across Pfizer Rx brand names within the Pfizer for Living profile, and creating an estimate technique for forecasting ROI prior to media investment.

Among the important things Martin appreciates most concerning his duty is the chance to study and understand the subtleties of both new and well-known markets, and via growing his understanding of them seek the Holy Grail of product-market fit.

It was these early examinations that drove Underscore's focus on information driven programs and ROI measurement, an essential differentiation in the market. She believes Underscore is the model for just how media and advertising agencies should, and will, advance in the future.

While at Underscore, she invested 3 years educating Online search engine Advertising and marketing at the WSE College in Krakow. Among her favorites memories of working at Underscore was years ago, when they identified just how to map Nielsen information to Yahoo's target market base and prove out ROI from digital media to retail acquisition.