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Fortress Surgeon Digital Marketing, a doctor digital advertising and marketing agency, introduces a broadened search engine optimization service for plastic surgeons, concentrating on on-line exposure, patient interaction, and technique development. Lauren's focus on ROI and passion for locating the vital information that change campaigns from good to wonderful include creating a grand scale multivariate examination structure using fractional factorial evaluation for recognizing ROI capacity in electronic media across Pfizer Rx brand names within the Pfizer for Living profile, and creating a projection approach for predicting ROI before media investment.

A 25-year veteran in the healthcare marketing and advertising area, Tracey started her profession as a firm account individual for a variety of pharma brand names and later headed the advertising and marketing effort to release a first-of-its kind portal in the glasses and eyecare room.

It was these very early examinations that drove Underscore's concentrate on data driven programs and ROI dimension, a basic distinction in the market. She believes Underscore is the version for exactly how media and marketing firms should, and will, develop in the future.

While at Underscore, she invested 3 years educating Online search engine Advertising and marketing at the WSE University in Krakow. Among her faves memories of operating at Underscore was years ago, when they identified how to map Nielsen data to Yahoo's audience base and confirm out ROI from electronic media to retail purchase.