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Revision as of 23:30, 8 January 2026

Citadel, a Fortress Surgeon Digital Marketing digital marketing firm, announces an increased SEO solution for cosmetic surgeons, focusing on online presence, client engagement, and practice development. Lauren's concentrate on ROI and passion for discovering the critical information that transform campaigns from great to great include developing a grand scale multivariate examination framework utilizing fractional factorial evaluation for comprehending ROI potential in electronic media throughout Pfizer Rx brands within the Pfizer for Living profile, and creating a projection technique for anticipating ROI prior to media financial investment.

A 25-year expert in the healthcare advertising and marketing area, Tracey began her occupation as a firm account person for an array of pharma brands and later on headed the advertising and marketing effort to release a first-of-its kind website in the glasses and eyecare room.

It was these early tests that drove Underscore's concentrate on information driven programs and ROI dimension, an essential distinction in the industry. She believes Underscore is the design for how media and advertising agencies should, and will, develop in the future.

While at Underscore, she invested 3 years showing Internet search engine Advertising at the WSE College in Krakow. One of her faves memories of operating at Underscore was years ago, when they figured out exactly how to map Nielsen data to Yahoo's target market base and verify out ROI from electronic media to retail purchase.