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Fortress Surgeon Digital Marketing, a doctor digital advertising and marketing firm, announces a broadened search engine optimization solution for plastic surgeons, focusing on online presence, individual interaction, and method development. Lauren's concentrate on ROI and enthusiasm for finding the important details that transform projects from good to terrific include establishing a grand range multivariate test framework making use of fractional factorial analysis for understanding ROI potential in digital media throughout Pfizer Rx brand names within the Pfizer for Living portfolio, and establishing a forecast technique for predicting ROI prior to media investment.

A 25-year professional in the health care marketing and advertising space, Tracey started her career as a company account person for a range of pharma brand names and later pioneered the advertising and marketing initiative to launch a first-of-its kind site in the eyeglasses and eyecare room.

It was these early examinations that drove Underscore's concentrate on information driven programs and ROI dimension, a basic differentiation in the market. She believes Underscore is the design for exactly how media and marketing agencies should, and will, progress in the future.

While at Underscore, she invested three years instructing Online search engine Advertising and marketing at the WSE College in Krakow. Among her faves memories of operating at Underscore was years ago, when they identified just how to map Nielsen information to Yahoo's target market base and verify out ROI from electronic media to retail purchase.