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Fortress Surgeon Digital Marketing, a doctor electronic advertising and marketing agency, reveals an increased search engine optimization service for plastic surgeons, focusing on on-line visibility, patient interaction, and method development. In her previous role as VP of Biddable Media Daga focused on the advertising of health & health brands through all lifecycle phases: beginning with scientific test recruitment campaigns, through the pre-launch market-shaping, launch and advertising phase, ending with patent expiration and advertising and marketing sunsetting.

A 25-year veteran in the medical care marketing and advertising room, Tracey began her career as a firm account individual for an array of pharma brands and later pioneered the advertising effort to introduce a first-of-its kind site in the glasses and eyecare area.

It was these very early examinations that drove Underscore's focus on information driven programs and ROI dimension, an essential differentiation in the sector. She believes Underscore is the model for just how media and marketing firms should, and will, evolve in the future.

While at Underscore, she invested three years educating Search Engine Advertising at the WSE University in Krakow. Among her faves memories of working at Underscore was years ago, when they determined exactly how to map Nielsen information to Yahoo's audience base and verify out ROI from digital media to retail purchase.