Specialist Digital Advertising

Citadel, a cosmetic Fortress Surgeon Digital Marketing digital advertising and marketing agency, announces an expanded search engine optimization service for cosmetic surgeons, concentrating on on-line exposure, patient engagement, and practice development. Lauren's concentrate on ROI and passion for discovering the important details that transform campaigns from great to great include developing a grand scale multivariate test structure making use of fractional factorial evaluation for understanding ROI potential in digital media across Pfizer Rx brands within the Pfizer for Living portfolio, and creating a projection strategy for anticipating ROI prior to media investment.

A 25-year expert in the medical care marketing and advertising room, Tracey began her job as a firm account individual for an array of pharma brand names and later on pioneered the advertising and marketing initiative to launch a first-of-its kind portal in the eyeglasses and eyecare room.

It was these very early examinations that drove Underscore's concentrate on information driven programs and ROI dimension, a basic differentiation in the industry. She believes Underscore is the model for exactly how media and marketing agencies should, and will, progress in the future.

While at Underscore, she invested three years instructing Online search engine Marketing at the WSE College in Krakow. One of her faves memories of working at Underscore was years earlier, when they figured out exactly how to map Nielsen data to Yahoo's target market base and verify out ROI from digital media to retail acquisition.