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Citadel, a cosmetic Fortress Surgeon Digital Marketing digital marketing agency, introduces an increased search engine optimization solution for cosmetic surgeons, focusing on on-line visibility, patient engagement, and method growth. Lauren's focus on ROI and interest for discovering the vital details that change projects from excellent to great include developing a grand range multivariate examination structure utilizing fractional factorial evaluation for recognizing ROI possibility in electronic media across Pfizer Rx brand names within the Pfizer for Living profile, and creating a projection technique for forecasting ROI before media financial investment.

A 25-year professional in the healthcare advertising and marketing area, Tracey began her profession as a firm account individual for an array of pharma brands and later on headed the advertising effort to launch a first-of-its kind site in the eyeglasses and eyecare room.

It was these very early examinations that drove Underscore's concentrate on information driven programs and ROI dimension, a fundamental differentiation in the sector. She believes Underscore is the design for just how media and advertising and marketing agencies should, and will, evolve in the future.

While at Underscore, she spent three years educating Search Engine Advertising at the WSE College in Krakow. Among her faves memories of operating at Underscore was years earlier, when they determined exactly how to map Nielsen information to Yahoo's target market base and verify out ROI from electronic media to retail acquisition.