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Revision as of 16:40, 9 January 2026

Citadel, a Fortress Surgeon Digital Marketing digital advertising and marketing company, reveals a broadened SEO solution for plastic surgeons, focusing on online exposure, individual engagement, and practice development. Lauren's focus on ROI and interest for discovering the critical details that change campaigns from great to fantastic include establishing a grand scale multivariate examination framework utilizing fractional factorial evaluation for recognizing ROI possibility in electronic media throughout Pfizer Rx brand names within the Pfizer for Living portfolio, and creating a forecast technique for predicting ROI prior to media financial investment.

A 25-year professional in the health care marketing and advertising space, Tracey began her profession as an agency account individual for a range of pharma brands and later on pioneered the marketing effort to introduce a first-of-its kind site in the eyeglasses and eyecare space.

It was these very early examinations that drove Underscore's concentrate on information driven programs and ROI dimension, an essential distinction in the sector. She thinks Underscore is the model for just how media and advertising companies should, and will, evolve in the future.

While at Underscore, she spent three years educating Search Engine Advertising at the WSE University in Krakow. One of her favorites memories of working at Underscore was years earlier, when they determined just how to map Nielsen data to Yahoo's audience base and prove out ROI from digital media to retail acquisition.