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Revision as of 04:12, 9 January 2026

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One of things Martin takes pleasure in most about his role is the chance to research and comprehend the subtleties of both recognized and new markets, and through growing his understanding of them look for the Holy Grail of product-market fit.

It was these early tests that drove Underscore's concentrate on data driven programs and ROI measurement, an essential distinction in the industry. She thinks Underscore is the design for exactly how media and advertising and marketing companies should, and will, advance in the future.

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