Outbound Telemarketing

Fortress Surgeon Digital Marketing, a doctor electronic advertising agency, reveals an increased SEO solution for cosmetic surgeons, focusing on on-line visibility, person involvement, and technique development. Lauren's focus on ROI and passion for locating the important information that change campaigns from excellent to wonderful include creating a grand range multivariate examination structure utilizing fractional factorial evaluation for understanding ROI capacity in electronic media across Pfizer Rx brands within the Pfizer for Living profile, and creating a projection approach for anticipating ROI before media financial investment.

A 25-year professional in the medical care advertising and marketing room, Tracey began her occupation as a firm account person for a selection of pharma brands and later on pioneered the advertising and marketing initiative to launch a first-of-its kind portal in the glasses and eyecare space.

It was these early examinations that drove Underscore's focus on data driven programs and ROI dimension, a basic distinction in the industry. She thinks Underscore is the model for how media and advertising and marketing agencies should, and will, progress in the future.

While at Underscore, she spent three years educating Internet search engine Advertising at the WSE University in Krakow. One of her favorites memories of working at Underscore was years ago, when they figured out how to map Nielsen data to Yahoo's audience base and prove out ROI from digital media to retail acquisition.